Digital Experience Manager Building Web Products That Perform
I own the full digital experience, from strategy and product development to performance and growth. Whether leading large-scale web operations or building products from zero, I connect execution to outcomes that move the business forward.
Currently open to senior Digital Experience, Web Product, and Growth leadership roles.
What I Do
I work at the intersection of web experience, product, and growth, owning the systems, decisions, and delivery that make digital products work.
Digital Experience & Web Operations
Owning the end-to-end website experience at scale.
- Large-scale CMS management
- 50,000+ page migrations
- WCAG governance & compliance
- Design system implementation
- QA workflows & standardization
Growth, SEO & Performance Marketing
Driving measurable growth through technical excellence and data-driven optimization.
- Core Web Vitals & page performance
- Technical SEO audits & remediation
- Conversion Rate Optimization (CRO)
- Analytics, attribution & performance tracking
- Schema & structured data
Digital Product Development
Building and shipping digital products with product ownership from concept to launch.
- End-to-end product development
- Roadmap ownership & prioritization
- Stakeholder alignment across 15+ departments
- Vendor & agency management
- Go-to-market execution
Recent Work
A selection of engagements where I've owned the website experience roadmap, orchestrated delivery, and scaled impact through product and project leadership.
Co-Founder · Live Product
SCHEDULERA
Digital Product Development & Go-to-Market
Co-founded and built Schedulera, a paid 1-on-1 scheduling platform that enables professionals to monetize their time through automated booking, integrated payments, and session management. Led product strategy, experience design, and go-to-market from zero to launch.
Acquired by Dua.com
QYSH.ME
Product Strategy & Experience Design
Built and scaled Albania's first comprehensive how-to portal, defining product vision, managing roadmap execution, and leading go-to-market experimentation. The product was acquired by Dua.com, validating the market strategy and product quality.
Website Experience Manager
RIPOST MEDIA
Product Leadership & Project Delivery
Owned the newsroom's digital platform roadmap, prioritized SEO-driven experiments, and coordinated delivery teams to increase engagement and monetization.
E-commerce Platform
ZBRITJE
Program Management & E-commerce Strategy
Directed cross-functional teams to launch a nationwide discounts marketplace, overseeing feature delivery, partner onboarding, and continuous optimization cycles.
Ready to work together?
I'm always looking for new opportunities to create impactful digital experiences and help businesses grow.